AI Customer Sentiment Analysis Software for B2B Accounts

Reads every interaction, scores the relationship, and flags the accounts at risk of churn.

Scores the tone of every customer thread and charts the trend over weeks. When an account drifts past your alert rule, it lands on the at-risk panel with the evidence attached and a named owner. The agent flags; your people save the account.

sentiment · this week’s runlive
SCORE
312 threads scored across 47 accounts
The week’s customer communication, tone scored per account
mon 07:00
TREND
Account 214: down 14 points over 3 weeks
78 to 64 · steady to cooling · trend chart updated, scale legend on it
auto
ALERT
Alert rule fired: drop of 10+ pts in 3 weeks
Admin-set rule · evidence attached: “we are evaluating options”
07:02
ASSIGN
Follow-up assigned · a person owns the save
Named owner on the account · action logged · admin never acts
07:04
Every thread
scored for tone, per account, week after week – no survey to send
< 1 week
to go live – it reads the customer communication you already have
One owner
every flagged account gets an assigned follow-up with a name on it

The problem

B2B customers rarely complain before they leave

The B2B exit is quiet. The warning signs are all there – a shorter reply, a cooler thank-you, a “we are evaluating options” buried in paragraph three – but they are scattered across hundreds of email threads in tone that nobody scores. By the time purchasing stops, the relationship ended months ago; the order book was just the last thing to find out. An agent that scores the tone of every thread per account and flags the drift while the account is still talking to you turns the quiet exit into an assigned follow-up.

The difference

The same drift. Two endings.

Every account has a pulse: the tone of its threads, scored and charted week by week. Below, the same account cools over ten weeks in both charts. On the left, nobody is watching the tone. On the right, the agent is – with your admin’s alert rule armed and a person ready to own the save.

Today · nobody scores the tone10 weeks · no alert
80-100 steady60-79 coolingbelow 60 at risk
8060 4020 W1W4 W7W10
CHURNED · WEEK 10the exit surprise: they never complained, they just left
OutcomeAccount lost · reason found in the exit call
The agent / account pulse – liveFlagged week 4
80-100 steady60-79 coolingbelow 60 at risk
8060 4020 W1W4 W7W10 alert floor · 60
ALERT · down 15 pts in 3 weeks · rule: 10 pts / 3 wks
tone shift detected: “we are evaluating options”
ASSIGNED · A. Moore owns the follow-up · logged
OutcomeCall made week 4 · account still talking

Why it matters

The cheapest retention is a timely call.

Winning back a lost account costs multiples of the follow-up made while the account is still talking to you. The drift shows in tone months before it shows in orders – which means every save the alert rule sets up is revenue that was already walking out the door.

The retention math
One timely call×months of warning
= a save that costs a conversation, not a win-back campaign
How many accounts you manage, how their tone trends, and where the at-risk pattern sits in your own book is exactly what the 20-minute account-health review works out – on your communication, not a benchmark deck.

The warning arrives months before the exit

Purchasing stops last. The tone cools first – shorter replies, fewer questions, a colder sign-off. Scored per account, that drift is visible while there is still time to act on it.

The earliest save is the cheapest save

A follow-up made while the account is still answering your emails costs a phone call. Recovering the same account after it has signed elsewhere costs multiples, if it can be recovered at all.

Every save is revenue already earned

A retained account keeps its orders, its history and its references. Retention does not need new demand – it protects the demand your team already won.

How the agent works

Sentiment scoring and churn risk, account by account.

The agent reads, scores, watches, flags and assigns – and every rule it flags by is one your admin set and can see in the log.

READS

Every thread

Customer communication per account – the email threads your team already has. No survey to send, no portal, nothing extra for the customer to do.

SCORES

The tone

A sentiment score per account on a fixed scale, with a legend on every chart, so the whole team reads the same number the same way.

WATCHES

The drift

Trends charted over weeks. One sour email is noise; four cooling weeks in a row is a signal worth a phone call.

FLAGS

By your rule

A drop of X points over Y weeks, or a score at or below the floor – admin-set and logged. The account lands on the at-risk panel with the evidence attached.

ASSIGNS

A named owner

One action and a specific person owns the follow-up. The agent flags, a person makes the save – and the assignment is on the log.

Best of both worlds

Product speed. Custom fit.

You shouldn’t have to choose between a rigid SaaS box and years of custom build. The agent is both.

Switch it on

A proven agent, ready to run

The scoring engine, the trend charts and the alert rules grew out of a live product already running on real customer communication. You are live in under a week – and your team is reading account health off a chart by Friday.

Shape it to you

Configured around your book

Your scale, your alert thresholds, your floors and your account owners are configuration, not code. Need the at-risk panel wired into your own tooling, or a rule shaped to how your accounts actually behave? We build it around you, at product speed.

Governance, not vibes

Agentic where it earns trust. Governed where it counts.

The agent scores and flags. A person owns every follow-up. And every rule, change and action sits on a log your auditor would enjoy.

Never contacts customers

Nothing goes to a customer from the agent – it scores, charts and flags. Every customer conversation is had by your team, on your team’s judgment.

Admin configures, never acts

Alert rules and thresholds are set by your admin, and the admin cannot act on accounts. Separation of duties is built in, not bolted on.

Everything on the record

Config changes land in the change log; assignments and follow-up actions land in the action audit – who, what, when, every time.

Why teams keep it

Built for how you run

  • Reads the customer communication your team already has – customers install nothing, fill in nothing
  • One scale, one legend – account health read the same way across the team
  • The alert rule fits your book: a drop over weeks, a floor, or both
  • Admin configures, never acts – and every change is logged
  • Part of the Growgents crew of business process automation agents that runs on your SAP ERP; the agent itself reads communication, not your ERP

What changes in weeks

  • At-risk accounts surface while they are still talking to you
  • Every flagged account carries a named owner and a logged follow-up
  • Account health becomes a trend on a chart, not a gut feel in one head
  • The evidence behind every alert is attached, not anecdotal
  • The quiet exit stops being a surprise

FAQ

Sentiment intelligence, answered

What is customer sentiment analysis?

Customer sentiment analysis reads the tone of customer communication – the wording, not just the volume – and turns it into a score you can track. The agent scores every customer thread per account, so account health stops being a gut feel and becomes a trend your team can watch move.

How does the agent score sentiment?

It reads the customer communication on each account and scores the tone on a fixed scale, with a legend on every chart so the whole team reads the numbers the same way. Scores update as new threads arrive, and the trend per account is charted over weeks – it is the drift that matters, not any single message.

What counts as an at-risk account?

Whatever your admin defines. The alert rule is configuration, not hard-coding: a sentiment drop of a set number of points over a set number of weeks, or a score at or below a floor. When an account trips the rule it lands on the at-risk panel, and every change to the rule is in the config log.

What happens when an alert fires?

The account appears on the at-risk panel with the evidence attached – the trend and the threads behind it. From there, a follow-up is assigned to a specific person, so a named owner is on the save from minute one. The agent flags; a person makes the call.

Does the AI ever contact our customers?

Never. The agent scores and flags – it sends nothing to a customer, drafts nothing to a customer, and holds no conversation on your behalf. Every customer touch is made by your team.

Where does the sentiment data come from?

From your own customer communication – the email threads your team already has with each account. There is no survey to send and nothing for your customers to fill in; the signal was sitting in your inbox all along.

Is every action logged?

Yes. Alert-rule changes and configuration changes land in the config log; follow-up assignments and actions land in the action audit. The admin configures the rules but never acts on accounts, and every entry carries who did it and when.

How long does it take to implement?

You are live in under a week. The scoring engine, the trend charts and the alert rules already exist – setup is configuration: your accounts, your scale, your thresholds and your owners.

Start here

Book a free 20-minute account-health review

Tell us how many accounts you manage and how your team spots risk today. We’ll show you what the agent would surface from the communication you already have – and the revenue behind a timely follow-up. No pitch, no rip-and-replace.

Book my account-health review →

20 minutes · no pitch · you leave with a picture of your book